How Customer’s Care Changed My Business

My name is Joy Hayat, I am 39 years old. I sell vegetables at Jebel market in Juba. I deal in selling produce such as tomatoes, Irish potatoes, Onions and green paper which I buy in bulk from Gumbo-Shirikat market on daily basis. My daily target for sales is 5000SSP but because of my poor customer care service made me to get 3000SSP only. I could see my neighbor whom I buy produce together could sell about 15000SSP daily because she has good strategy for selling her produce, I feel so bad and I count loss every month because I pay rent fee for my store. In September 2021, I met STW staff, she was profiling women groups for capacity development support and our group God Is With Us Women Saving Group was also profiled for capacity building. I whisper in her ears (STW Staff) ‘’please don’t leave me out for the training even if my group is not select me’’ then she smiled and said it’s okay. Luckily in October, I was invited to attend a training on financial literacy and entrepreneurship skills and I realized during the training that I have two big problems in operating my business; lack of communication skills to my customers and saving skills. I never had good business language for my customers and I used to be harsh on them and also sell without daily savings. After the training, I am able to improve on my business strategy and customer care service. These have now attracted many customers to my business and my sales have increased from 3000SSP to 12000SSP and I also started saving from my business. Now in a day my savings is 3000SSP and the monthly accumulation from my savings is 48,000SSP. I appreciate STEWARDWOMEN and UNWOMEN for the knowledge and skills that gained during the training on financial literacy and entrepreneurship skills which has really changed my business. I am very happy because my daily sales had increased, I can save on daily basis and also support my family at the end of the day. I plan to support my fellow group members to improve on business customer’s care and management and saving from businesses.